New Line Cinema Uses Internet Keywords in Promotions and Marketing to Help Consumers Navigate Directly to Official Movie Web Sites.
Business & Entertainment Editors/Internet Writers REDWOOD CITY, CalifBUSINESS WIREAug. 1, 2000 RealNames Corporation, the market leader in Internet Keyword navigation, announced that New Line Cinema has signed on to use Internet Keywords to market its upcoming films. New Line Cinema currently

Publication: Business Wire

Internet college recruiting and marketing: Web promotion, techniques and law
An Overview of Effective Search Engine Placement and Strategy for College Enrollment Management After several years of using online recruiting techniques, researching the area of Internet marketing and consulting with companies regarding search engine ranking, we have made many observations about

Publication: Journal of College Admission

On-Line: Web-Site Promotions, Marketing Via the Internet Article - Inc. Article
The electronic way to promote a Web site is to list it with one of the Web's search engines -- Yahoo!, for instance. Those giant indexes are where Web users go to find information, a process that uses keywords. But many companies make the mistake of relying too heavily on search engines to bring

Publication: Inc.com

Ikonic Develops Digital Marketing Strategies for Microsoft's Internet Explorer 4.0 Promotion
SAN FRANCISCO, Oct. 8 /PRNewswire/ -- Microsoft's Internet Explorer 4.0 promotional Web site (httpwww.microsoft.com/ie/offers/ie4_promo.asp), designed by Ikonic Inc. in partnership with Microsoft, presents Microsoft's Active Channel(TM) technology and is a kick-off point for the Internet Explorer

Publication: PR Newswire

Sign them up! Linking direct marketing to Internet promotion.
CLEARWATER, FlaBUSINESS WIREMarch 19, 1996--Strategic Marketing Concepts Inc. and Netcom Inc. announced Tuesday a new trial promotion that combines card deck marketing techniques with Internet marketing to increase Netcom awareness with corporate computer users. During the promotion Netcom will

Publication: Business Wire

InternetPerks Announces IncentiveWare - Virtual Gifts for the Internet Advanced Promotion & Marketing bringing company awareness to the desktop.
PORTLAND, Ore., Nov. 12 /PRNewswire/ -- InternetPerks announces the most inventive way of Internet promotion and marketing, IncentiveWare. During our lifetime we may never see a better medium for communication. The Internet is the most powerful medium of communication ever established. The Internet

Publication: PR Newswire