Marketing on the Internet. (includes related article)
Many of the old rules and limitations no longer apply to this new form of marketing, which seeks to talk with, rather than at, the reader. For companies of all sizes, the Internet and its ramifications represent an unprecedented marketing opportunity. Everyone seems to be talking about the

Publication: Plastics Engineering

Want a quick, reliable focus group? Try the Net!(includes related article on Internet use among marketing researchers)
Frozen food consumers can be reached online to learn likes and dislikes, packaging preferences or pricing attitudes Picture an 11 a.m. meeting when your key marketing executives have just learned that the private label frozen food products that you produce have had lackluster sales in August.

Publication: Frozen Food Age

Marketing director Rocky Lewis works at SageRock.com. Its blog contains links to articles about trends in Internet use and search-engine marketing- the company's bread and butter.
Paul Tople KRT Photos 11-21-2004 BIZ WRK-BLOGS-BIZPLUS 3 AK KRT BUSINESS STORY SLUGGED: WRK-BLOGS-BIZPLUS KRT PHOTOGRAPH BY PAUL TOPLE/AKRON BEACON JOURNAL (April 18) Marketing director Rocky Lewis works at SageRock.com. Its blog contains links to articles about trends in Internet use and

Publication: KRT Photos

Internet 25: best of class! (25 companies that provide enterprise-class Internet software are evaluated) (includes related articles on corporate Web sites, Mosaic graphical Web browser, making money with start up companies and tribute to panel of evaluators) (Company Business and Marketing)(Cover Story)
Our panel of experts grades the leaders in providing enterprise-class Internet software. Cohesion from chaos. That's the mission of the majority of companies selected for Software Magazine's Internet 25 providing infrastructure-type products that will make the Internet less chaotic for users and a

Publication: Software Magazine

ConVis unveils FY1998 marketing plan. (includes related article on ConVis' Internet lodging reservation system)
ConVis recently unveiled its FY 1998 marketing communications plan. The plan, developed in cooperation with ConVis' new advertising agency Di Zinno* Thompson, contains the following highlights: Amtrak has signed on as an official sponsor for the Ban Diego For the Holidays promotion this winter. The

Publication: San Diego Business Journal

Internet marketing: software for the hard sell.(Includes related article on Mapping the market: managed care and geographic systems) (Industry Trend or Event)
Once considered unprofessional in the hallowed halls of hospitals, health care marketing has new life. Tools like the Internet and geographic systems help produce valued-added services and develop customer loyalty. While the health care industry has been highly competitive for the last ten years,

Publication: Health Management Technology