The Internet as a relationship marketing tool-some evidence from Irish companies
This article explores the strategies underlying the use of the Internet as a marketing tool by Irish businesses. Three different approaches to Internet marketing are described: the ornamental, the informational and the relational. It is shown that, theoretically, the Internet offers a unique

Publication: Irish Marketing Review

Internet marketing: software for the hard sell.(Includes related article on Mapping the market: managed care and geographic systems) (Industry Trend or Event)
Once considered unprofessional in the hallowed halls of hospitals, health care marketing has new life. Tools like the Internet and geographic systems help produce valued-added services and develop customer loyalty. While the health care industry has been highly competitive for the last ten years,

Publication: Health Management Technology

Internet Marketing Expert Nick Stamoulis Announces Re-Launch of his Online Marketing Website, NickStamoulis.com.(Website overview)
BOSTON -- Nick Stamoulis, an Internet marketing expert with over a decade of experience helping a wide range of organizations achieve success through online marketing, is very pleased to announce the re-launch of NickStamoulis.com. This website will feature information on a wide range of internet

Publication: Business Wire

Internet direct marketing. (Internet/Web/Online Service Information)
New developments promise a generation of even more powerful Internet-enabled direct marketing techniques. Direct marketing (DM) has grown into a major strategy for getting and keeping valuable customers. The size and scope of direct marketing--using direct mail and catalogs, telephone marketing,

Publication: e-Business Advisor

CCID Consulting Analyzes Internet Marketing's New Mode.
BEIJING, Oct. 17 /Xinhua-PRNewswire/ -- CCID Consulting, China's leading research, consulting and IT outsourcing service provider, and the first Chinese consulting firm listed in Hong Kong (Hong Kong Stock Exchange: HK08235), recently released its article on Internet marketing's new mode. In the

Publication: PR Newswire

Marketing Update.(Internet users)(Brief Article)
Do you own your own customer? WHEN IT COMES TO MARKETING, there's a crucial difference between the Internet and other media: the customer. Internet users have 100 percent control. They can go to an unlimited number of places, they come on and leave when they want, they comment on you, they reject

Publication: Chief Executive (U.S.)